Five Emails That Can Improve Your Life
Dan Schawbel is the leading personal branding expert for young professionals. Read full contour
People you know or take never met yet are googl'ing y'all. Permit's face it, you're fifty-fifty google'ing yourself! At the end of 2007, the Pew Net Enquiry Team found that 47% of people search for information most themselves online (Self-Googling), which was more than than double five years ago. It'due south a pretty safe bet that percentage has climbed to over 50 or 60% past this year.
Some people might can it ego-surfing, only it's actually a skillful do to meet what results come for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to larn more about you. Hiring managers want to see if you have a clean record in Google, which is your permanent record because every move you make (aye even a blog comment) is stored there forever. Before I went on a second date once, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing it right now and run into what yous become.
There is no hiding from Google!
Google keeps runway of only almost everything you do on the internet. Information technology patrols and captures your online behavior, such every bit when you post on your blog, tweet using Twitter, join social networks, annotate on other blogs, write articles for online news sources and more than. Aside from the content you create and distribute over the internet, other people are talking near you, which means that Google has a complete picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent tape and a journal of your life. Your children and children's children will be able to observe out everything nearly y'all when they grow older. "Mom, expect what I only found out nearly Dad in Google." Your personal brand can't hibernate from Google. There is i major exception to this though.
Common names
If your name is common, such equally Mike Smith, then information technology will be very difficult to own your Google results. There are over 54 million results for "Mike Smith" in Google. Y'all won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top 10 results, that may be achievable, if yous either get very famous or work extremely hard at building content each and every day for your entire life. At the historic period of threescore you lot might observe out that Google changed their algorithm and you'll lose all that hard piece of work. The point being is that you'll accept to differentiate your name in guild to rank loftier. I typically recommend you utilize your middle name or a nickname in this case. The worst case scenario is that you modify your name completely ;).
Celebrity names
Celebrities are very fortunate because they get mass media attention, which ways traditional media sources (NY Times, ABC News) write articles about them. These sources rank extremely loftier in Google. We're talking Google PageRank'due south of eight and higher! Your blog posts about these celebrities volition never cease up on the peak twenty results for their name unless you are Perez Hilton. If your name is the same as a celebrities, you are in large problem. Effort searching for Christina Aquilera (21 one thousand thousand results), Britney Spears (88 one thousand thousand), Lil Wayne (40 one thousand thousand) and other major celebrities. Personally, I don't have any friends with these names, only even with C-level celebrities, you don't stand up a run a risk. If you are stuck with a glory name, I suggest that you build your brand around an surface area of your expertise or interest and connect information technology to your brand name.
Unique names
While growing up, you might have been made fun of people of your unique name because it was "unlike." Although you were ostracized and made fun of, right now y'all get to laugh at everyone else! With a distinct name, you lot are able to easily manipulate the results for your name on search engines. When you go to your loftier school reunion and see your friends, yous'll get the last express mirth because you can be visible and control perceptions, while they simply cannot. When you Google your name, whether you accept results that reflect your make, yous'll see how hard it volition exist to rank high for it or non. Depending on the competition, it may have you lot a few days or a few months. Over time, if y'all work very hard, y'all'll own the top ten results for your name.
In my next post, I'll talk about what you tin can do to gain command over your Google results and let your personal make shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/five-emails-that-can-improve-your-life.html
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